A RESEARCH-LOVING DESIGNER AND STRATEGIST.
My goal is to sit at the intersection of social sense-making, impact, and design. I am looking for casework that’s strategic in nature, that treats iterative learning as an outcome. I'm interested in validating new business concepts, designing empathetic experiences between business units and the people they serve, building product prototypes, leading groups through design research, or conducting ethnography of an under-served market.
I love learning, conceptual challenges, talking to people, day-dreaming, asking questions, connecting ideas, giving them form and watching them come to life. My professional path towards design originated with a desire to make a positive social change in the world. My ultimate hope is to give back to the world as much as I've been given.
My Professional Values
Start with empathy
Building products comes from a deep understanding of who the audience is and the stories in their life.
Understanding and feeling the situation of another human being serves at least two functions:
1) provides a call to action and 2) drives towards a solution grounded in a real problem.
Design for needs, not wants
The products of design have marginalized groups of people. We need to take care and refocus our efforts on problems worth solving. Look at Maslow's hierarchy for clues. People don't want a can-opener, they want the food that is inside.
Human are embedded in environmental, social, psychological and cultural spheres.
Appreciating context leads to "right fit" in the solutions we put forth.
It also leads to cultivating a positive creative environment where good work thrives.
Design beyond the pixels
Human-centered design offers a process of creative thinking that can imbue a fresh perspective towards reinventing physical spaces, clarifying organizational strategy, and tackling social problems.
This tenet also forces us to ask questions of the real-world impact outside the screen.
Human decision making is constrained by time and incomplete information. We are also susceptible to influence, and prone to bias. Design and technology are in critical decisions to be able to influence people, and so must do so wisely and to their benefit.
COLLABORATE TO WIN
You go faster alone, but go further with others. I do not believe any one person is the owner of good ideas but have found that the best solutions synthesize the knowledge and perspectives in the room.
because opinions and hunches matter less than verifiable evidence.
... in the form of story
If numbers and data provide the what, stories tell the why, and the who. Working with stories is essential to producing inspiration, deepening our connection with those we serve, and including the disenfranchised.
Everything is sacred
In a world full of identical copies, I relish in details that facilitate sacred moments -
moments that deepen unique relationships between products and the people that use them.
In a world full of despair, I find an antidote in realizing that
everything I do and experience, no matter how small, makes a difference in the world.
To be in a position to give more than I receive is a real measure of success.