Launching features, understanding users
- Producing animated videos to market iOS app in app store
- Delivered complex financial features, requiring regulatory and technical diligence, in preparation for launch:
- Back button and transitions
- New goal set-up
- Deposits and withdrawals
- Same device on-boarding
- Plug into waitlisters feedback to understand how product resonated with early customers
- Helped move organization towards a design sprint process
Detailed interaction design
Screen-by-screen design and copy were delivered for each feature story. Pictured above are Micro-deposits and Same Device on-boarding
video frame for animated tour of the app
Prototyped in After Effects and delivered with the help of a motion-design contractor.
Product value propositions
Research contractor developed value proposition language as stimulus for qualitative feedback. I listened to the sessions, synthesized notes, to develop insights to influence roadmap planning.